Navigating Media Management Challenges

After a year-long hiatus, the 7 Figure Entrepreneur podcast is back! Today, we’re talking to John Casto, a seasoned expert in digital marketing who has navigated multiple business ventures, from running a gym and learning Facebook ads in 2013 to scaling affiliate offers in the legal and insurance spaces.

John shares his journey of trial and error, how he pivoted from e-commerce and dropshipping into high-ticket lead generation, and the lessons learned from working closely with industry giants like Alex Hormozi.

We also discuss the evolving landscape of affiliate marketing, John’s approach to building a media buying team, and his thoughts on bridging the gap between e-commerce and lead generation through future events.

Tune in to learn how top earners in this space operate.

Connect with John:

YouTube: https://www.youtube.com/@bulletproofscaling

Skool: https://www.skool.com/bulletproof-scaling

Instagram: https://instagram.com/bulletproofscaling

Gabe's Course:

https://www.lockedinleads.com/start

Advanced Affiliate Mastermind:

https://advancedaffiliate.com/

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