The Home Service Expert Podcast Q&A With Tommy - Taking Market Share: How to Manage Finances and Scale Without Debt
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Oct 18, 2024 Explore the essential role of customer trust and creating a positive company culture for business success. Discover strategic financial planning tips for scaling without debt, including recruitment and operational excellence. Learn innovative marketing strategies, such as influencer marketing tailored for home services. Hear valuable insights on elevating customer service and effective sales training, emphasizing the need for visionary leadership. Finally, grasp the importance of investing in tools and methodologies to maintain a competitive edge.
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Optimize and Connect
- Optimize every aspect of your business, especially in a tough economy.
- Focus on marketing, building relationships, and meeting people directly to grow.
Service Fee Strategy
- Charge service fees to ensure customer commitment and track key performance indicators (KPIs).
- Consider waiving the fee strategically, based on demand and technician availability.
Bootstrapping and Funding
- Avoid excessive debt early on, especially lines of credit, and focus on learning from smaller mistakes.
- Improve personal credit and explore SBA loans as options when seeking funding.