The Scott Scheper Podcast
Going 100% Analog for Email Magnets
Oct 2, 2023
The podcast discusses the concept of 'email magnets' and the pros and cons of offering free value for building an email list. The speaker shares their decision to sell their email magnet as a physical book, emphasizing the value of analog knowledge. They explain the benefits of shifting from digital to analog, including improving deliverability and filtering out freeloaders. The podcast also introduces the concept of analog knowledge products and the ease of writing, printing, shipping, and selling books with Greenlamp.
13:23
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Quick takeaways
- Offering free value as an email magnet can attract potential customers despite the risk of freeloaders.
- Selling physical analog knowledge products provides a defense mechanism against free content seekers and eliminates piracy.
Deep dives
The Debate on Giving Away Free Value
In this episode, Scott Shepherd discusses the concept of giving away free value as an email magnet to build an email list. He shares two different schools of thought on this topic, with one school of thought cautioning against attracting freeloaders and the other seeing the value in providing free value to attract potential customers. Scott Shepherd shares his personal experience of using a free guide as an email magnet but expresses his plan to eliminate it in favor of selling physical analog knowledge products.
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