Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys

We break down the real mastermind model we’ve built—why it’s different, why it works, and why it’s hard to copy.

To ensure we nailed the messaging, we brought in the same experts who worked on Alex Hormozi’s funnels—these guys reverse-engineer conversions and build funnel architectures.

Danny dives into the lineup of incredible speakers, sharing their backgrounds, expertise, and how he met them. From PPC and ranking specialists to conversion optimization wizards, every speaker brings something unique.

Learn why deep collaboration is key—how our speakers and team dedicate months of preparation to deliver something far beyond the typical Amazon conference talk.

Get insights into how we structure our content to maximize retention and real-world application, making sure attendees walk away with actionable strategies.

A candid discussion on why most events recycle the same content, and why we focus on cutting-edge, tested strategies that aren’t just repackaged social media advice.