Fitt Insider 129. Solving Customer Pain Points with Hyperice Head of Mind Tech Sarah McDevitt
Apr 5, 2022
32:39
Today I’m joined by Sarah McDevitt, founder of Core, and Head of Mind Technology at Hyperice. Core is the easiest way to stick to a habit of meditation and breath training. Core is a handheld device that teaches different techniques via vibration, and syncs with audio from the Core app. Core gives users all the guidance they need to learn meditation and breath training practices, but in a much more tangible way.
In this episode we talk about the intersection of mindfulness and technology. Sarah explains her motivation for starting Core and how she developed the handheld meditation trainer. We also discuss the future of high performance wellness.
In this episode, you’ll learn:
- Core’s approach to solving their customers’ biggest pain points
- How Core went from concept to a successful product launch
- Tips for navigating a merger with another company
- Sarah’s strategies for expanding Core into B2B markets
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Sarah McDevitt’s Links