Aggressively Human: Online Business in the Age of AI, Algorithms & Automations Staying Solo: Staying true to yourself, your values, and your voice with Maggie Patterson
Jun 12, 2025
Maggie Patterson, author of Staying Solo and creator of BS Free Business, discusses her journey from agency owner to solo business advocate. She challenges the scaling mentality in the online business world, emphasizing sustainable practices and ethical pricing. Maggie shares insights on self-publishing, the messy reality of writing a book, and the joy of using human-centered marketing tactics. Her refreshing perspective encourages solopreneurs to embrace their individuality while navigating the pressures of the business landscape.
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Solo Services Are Legitimate Businesses
- Most service businesses are run solo and don't need to scale into agencies to be legitimate.
- Running a one-person service business can deliver sustainable income and flexibility without hiring staff.
Price Services To Buy Freedom
- Price and structure services so the owner can actually take vacations and work reduced hours.
- Set boundaries and pricing up front to avoid recreating a previous miserable job when offering services.
Ethical Hiring Means Paying Well
- Hiring framed around cutting costs often becomes extraction and exploitation of labor.
- If you hire, price to pay people an aggressively human wage rather than squeeze them for cheaper labor.
