00:00 Introduction and Catch Up

02:24 Drinks Discussion

06:36 Excitement about Potential Partnership

07:36 Discussion about Work and Summer Plans

08:31 Launches and Marketing Investment

09:59 Wildcat Video and Launch Strategy

11:22 Scaling Teams and Hiring

13:20 Forecasting and Inventory

17:39 Prime Day and Advertising Strategy

19:53 Prime Day Results and Future Plans

27:08 Incrementality and Advertising Strategy

34:16 Cost Caps and Budget Management

39:12 Navigating Advertising Platforms and Bidding Strategies

45:18 The Importance of Hiring and Team Building

58:23 Creating Effective Meeting Structures

01:08:12 The Value of a Clear Onboarding Process

01:13:22 Harnessing the Power of Real-Time Data in Marketing

01:16:07 The Excitement of A/B Testing

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