Design Diplomacy: Crafting Better Products Through Strategic Relationships with ÌníOlúwa Abíódún

This week, we explore how UX Designers can become more informed about their business and build stronger relationships with stakeholders. ÌníOlúwa Abíódún shares insights on developing business empathy, mastering 1:1s, and influencing without authority to create more impactful solutions.

How can UX designers transform their roles from creative executors to strategic partners?

In this episode, I sit down with ÌníOlúwa Abíódún, a principal product designer working in growth at Gen Digital. With a fascinating background that includes law, fashion design, and UX, Ini brings a unique perspective to the conversation about how designers can become more business-savvy and influential within their organizations.

We dig into the concept of “learning the business” and what it truly means for UX designers. Ini shares insights on cultivating business empathy, understanding company objectives, and fostering strong relationships with stakeholders across various departments. We examine the power of one-on-one meetings, the necessity of overcoming our egos as designers, and strategies for influencing without authority.

Whether you’re a junior designer looking to make your mark or an industry veteran aiming to increase your impact, this episode is packed with actionable advice and thought-provoking ideas. Don’t miss out!