The Marketer's Journey CONEX S12: Is Your Brand Thinking About Positioning the Right Way?
Aug 12, 2019
42:37
April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.
Special thanks to our sponsors:
In This Episode
- Sure-fire signs your positioning needs clarification.
- Why marketing cannot own positioning by itself.
- How to identify your "competitive comparable."
- Why your customers—not your C-suite—are often the best at articulating what your brand does best.
- A case study in positioning done right.
- What larger companies can do that startups cannot when changing positioning.
Resources
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Get your copy of April's latest release on nailing product positioning, Obviously Awesome.
- Learn more about April's work as a speaker, consultant, and author.
- See April at Conex, coming to Toronto August 20th to 22nd!