Carolyn Spriet, President Hallmark Canada Talks About Special Moments in Retail and Getting Ready for the Future

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.

For this episode we are taking more than a Hallmark moment to get to know Carolyn Spriet, the President of Hallmark Canada.  In a wide-ranging interview we get to learn more about the Hallmark business.  From humble beginnings in 1910,  the Hallmark brand continues to evolve across its business portfolios. From the Hallmark Channel content on the W Network in Canada, to the company’s Crayola subsidiary  - hey did you know they owned Crayola?? and of course on the greeting card, gifts, ornaments and innovative interactive solutions all found in over 3,300 locations in Canada alone.

Carolyn shares her perspective with over 25 years of experience on retail strategy, differentiation, partnership and direct to consumer retail, the future of work, and insights from her day at the Odgers Berndtson Future Leaders of Tomorrow summit where she met and talked with youth from across Canada to learn and share ideas.

Thanks for tuning into this special episode of The Voice of Retail.  If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!

I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!

About Carolyn

Carolyn Spriet is a consumer-packaged goods executive with 25+ years’ experience leading Private, Private Equity and Tier One Multinational organizations and championing the growth of many of Canada’s most recognized household and retailer brands. She is currently the President of Hallmark Canada, responsible for local strategy and operations, and driving sales in the Drug/Mass/Club/Grocery channels and the Hallmark Gold Crown independent retail stores.

Prior to joining Hallmark, Carolyn was General Manager of Sun Products Canada, a division of the $2B North American private equity-backed consumer products company that was formed with the acquisition of Unilever’s laundry business.  Carolyn was responsible for the 2008 start-up of the Canadian company and built that organization for eight years until its successful sale to Henkel AG, a global CPG Multinational.  As General Manager, Carolyn was responsible for the stand-alone $200 MM Canadian operation, including all functional strategy development, financial results, and leadership of the 70-person team.

Prior to Sun Products, Carolyn had a successful 16-year career at Unilever Canada.  During this time, she held progressive marketing and sales leadership roles in all three company business units: Food (Becel, Ben & Jerry’s, Lipton), Personal Care (Dove, Degree, Axe) and Homecare (Sunlight, Vim, Snuggle).  As a lead of the Unilever Laundry Divestiture team, Carolyn and her colleagues led the sale process with prospective buyers and ultimately executed the transfer of the business to private equity.

Carolyn holds an Honours Business Administration degree from Wilfrid Laurier University. She lives in Toronto with her husband, Jeff, and three children. Outside of work, Carolyn enjoys anything that gets her outdoors and active - skiing, snowboarding, hiking and travel.

About Michael

Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in  2022.

Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.