Make Money as a Life Coach® Ep #365: Lessons from 10 Years in Business: Selling Is Coaching and Coaching Is Selling
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Dec 10, 2025 Discover how selling and coaching share the same energy, fostering transformation from the very first conversation. Explore the importance of compassionate truth-telling and empowering clients through discomfort. Learn why great selling mirrors high-level service, and how to meet clients where they are. Understand the critical moment of decision-making during consultations and how mastering this can lead to breakthroughs. Plus, hear real-world examples that inspire courage and commitment in both coaching and selling.
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Selling And Coaching Share The Same Energy
- Stacey Boehman argues selling and coaching are the same energy: supporting someone's future self and saying hard truths with compassion.
- The first step of coaching is often the uncomfortable yes to invest in help, which is part of the coaching work itself.
Hold Conviction Without Attachment
- Stay in coach energy: say hard truths with compassion and hold conviction for the client's future self.
- Avoid personal attachment or people-pleasing because agenda muddies service and reduces effectiveness.
A Simple Observation Changed A Life
- Stacey told her then-boyfriend an observation about his dating type that he hadn't seen, which immediately shifted his perspective.
- That simple, neutral observation led him to propose and changed the course of their relationship.