Millionaire University Wooden Jewelry That "Wows": Scaling a Handmade Product Business in a Crowded Market | Mike Yarbrough
#613 What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they’ve built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you’re a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way!
What we discuss with Mike:
+ Garage project to full business
+ Handmade wooden wedding bands
+ Quit six-figure IT job
+ Scaling from Etsy to Shopify
+ Storytelling in marketing
+ Pivot after ad platform changes
+ Building strong company culture
+ Opening retail in Luke Combs’ home
+ Expanding beyond rings
+ Vision for long-term growth
Thank you, Mike!
Check out Rustic & Main at RusticandMain.com.
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