Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 180 - What’s Up THIS WEEK ==> UH OH! Are you aware of BIG Dates COMING UP? 🌭 JOEY CHESTNUT... HUGE NEWS! (you gotta hear this)!!! 🌭
Sep 3, 2024
Joey Chestnut, the renowned competitive eater famous for his hot dog eating records, joins the conversation to share insights on the quirky world of competitive eating and its surprising marketing potential. They discuss Instagram's new comment feature on Stories, revealing its impact on engagement. Insights from Salesforce about holiday shopping trends paint a picture of consumer behavior. Plus, key marketing dates are highlighted, stressing the need for strategic timing as major events approach, including an announcement for an upcoming Guru Conference.
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Quick takeaways
- Instagram's new feature enabling comments on Stories presents brands with enhanced engagement opportunities and necessitates adaptation to platform changes.
- With challenging holiday timelines and significant marketing dates approaching, brands must strategize proactively to capture consumer interest during the shopping season.
Deep dives
Instagram's New Story Feature
Instagram is introducing a significant update to its story feature that allows users to see comments on stories, a move aimed at enhancing engagement for both personal and brand accounts. This change marks a shift in how interactions occur on the platform, allowing viewers to see what others are saying, thereby fostering a more communal experience around stories. This development emphasizes the importance of adapting to platform changes in order to maintain relevance and drive user interaction. Marketers should take note of this update, as it offers a new opportunity to engage audiences more effectively.
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