Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales.

In this episode, we break down:

- What the 55/75 split really means for your visibility

- How A9, Cosmo, and Rufus impact your title strategy

- What NOT to do with keywords, titles, and bullet points

- How to speak to both humans and the algorithm

- Ranking secrets Amazon doesn’t want you to know

Brian also shares insights into:

- How to test and adapt your titles with flat files

- Where Amazon is actually pulling information from

- Why your listing might not be optimized even if it ranks

- How Amazon decides who shows up in Rufus search results

Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.

👀 Want to know how to rank #1 on Amazon in 2025?

This episode is your blueprint.

Chapters

00:00 Amazon SEO Secrets

00:53 Meet Brian Johnson

02:53 Events + Free Resources

06:12 Amazon Title Split Begins

10:12 Why It Even Matters

12:16 Boost Ranking with Titles

25:57 AI Tools for Listings

30:29 55/145 Title Strategy

33:11 Quick Title Fixes

34:28 Brand Name in Title?

35:56 Title Writing Tips

37:36 Rank Ready Giveaway

39:25 Prepping for Q4

43:01 Flat File SEO
46:29 Cosmo + Rufus Explained
52:18 Human vs AI SEO
57:16 Final Title Tips

59:02 Seller Q&A Session
01:08:59 Final Wrap-Up

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Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson