WTF Gym Talk

This Training & Rehab Brand Is Impressive AF w/ Orka Performance

Apr 9, 2025
Taylor Evernden, co-founder of Okra Performance, shares insights from his innovative training and rehab centers in Canada. He discusses the unique blending of physical therapy with strength training, showcasing data-driven methods for athlete recovery. Taylor emphasizes the importance of a supportive culture for young athletes, navigating training challenges amidst distractions. He also reveals strategies for business expansion while maintaining brand identity, underlining the value of mentorship in the fitness industry.
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ANECDOTE

Niche Rehab Model Origins

  • Taylor Evernden describes founding Orca Performance to bridge the gap between training and rehab for athletes missing in Canada.
  • They reverse engineered pro-level rehab to help youth amateur athletes recover fully and achieve sports goals.
INSIGHT

Bridging Rehab and Training Worlds

  • Rehab and performance training have historically been two separate worlds without integration for athletes.
  • Orca Performance's big innovation was merging rehab with sports training to create a cohesive athlete recovery pathway.
ADVICE

Maximize Space Efficiency

  • Efficiency means delivering the same results in less square footage without compromising client experience.
  • Tightening facility size from first to later locations saves cost and keeps operations streamlined.
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