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WTF Gym Talk

This Training & Rehab Brand Is Impressive AF w/ Orka Performance

Apr 9, 2025
Taylor Evernden, co-founder of Okra Performance, shares insights from his innovative training and rehab centers in Canada. He discusses the unique blending of physical therapy with strength training, showcasing data-driven methods for athlete recovery. Taylor emphasizes the importance of a supportive culture for young athletes, navigating training challenges amidst distractions. He also reveals strategies for business expansion while maintaining brand identity, underlining the value of mentorship in the fitness industry.
45:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Orca Performance innovatively combines training and rehabilitation, addressing the needs of injured athletes through personalized support systems during recovery.
  • Their strategic expansion in Canada focuses on smaller, efficient locations, allowing them to maintain high-quality services while meeting growing demand.

Deep dives

Importance of Member Management Software

Member management software is crucial for gyms and studios seeking to enhance member experiences. Traditional solutions often come with inflated prices and unnecessary features that do not cater to everyday requirements. A standout option is Jim Studio, which emphasizes essential functionalities like memberships, payments, and class schedules. This software ensures gym owners can manage their businesses efficiently without the need for extensive tech support or features that go unused.

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