Donata Zabielskiene - Building a Channel from Scratch: Lessons from Nord Security

What happens when a leader from Coca-Cola and L’Oréal enters the world of B2B tech partnerships? Transformation.

In this episode of Partnerships Unraveled, we sit down with Donata Zabielskiene, the global channel leader at Nord Security, to explore her unconventional journey into the channel and how she scaled Nord’s partner program from zero to 10X growth.

Donata shares:
- Transferable skills from FMCG to IT - why business fundamentals matter more than industry experience
- How to build a channel from scratch - the first three priorities when launching a partner program
- The secret to great leadership in a growing channel team - shifting from hands-on execution to strategic direction
- Why vendors should rethink hiring - the case for bringing in talent from outside the IT world
- Partner marketing done right - beyond content, how vendors can truly support partners in generating demand

If you’re in the channel, this episode is a growth, leadership, and adaptation masterclass.

Connect with Donata: https://www.linkedin.com/in/donata-zabielskiene-a695b99/

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