Welcome to another edition of Cheat Sheet by Outlier Academy. Where each week we compress 6+ hours of research and interviews into 3 big ideas that you can read in 5 minutes.

This week we profiled one of the internet’s most-read writers (100M+ views), Nicolas Cole, and his latest book Snow Leopard: How Legendary Writers Create a Category of One with co-authors Eddy Yoon and Christopher Lochhead.

Read the newsletter companion to this episode:

https://www.cheatsheetnewsletter.com/p/category-creation-and-avoiding-competition

Here are the 3 big ideas in this week's Cheat Sheet:

Competition is for losers, avoid it at all costs.

How Eight Sleep created the Sleep Fitness category.

How to find and create your own category of one.

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https://www.cheatsheetnewsletter.com

Listen, watch, or explore more of this week’s Outlier Academy episodes:

20 MINUTE PLAYBOOK

Nicolas Cole, Co-Founder of Category Pirates and Ship 30 for 30 | Favorite Books and Writing Tools, Enduring Boring Things, and Why Great Writing Changes the Reader

Listen Now | Watch Now | Episode Guide | Transcript

BOOK CLUB

Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates

Listen Now | Watch Now | Episode Guide | Transcript

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