Startups in Stilettos Making Your Brand Magnetic with Mariana Henninger
“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I've introduced myself in. I've met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest in these groups… Investing in those relationships has paid off immensely.”
Mariana Henninger had a highly successful career in filmmaking but she considered herself a “closeted entrepreneur” until 2022, when she realized that there was an opportunity to capitalize on her brand of creating emotional connection through storytelling. Mariana is an Emmy award winning documentarian with over 15 years of experience, having worked in major media outlets including NBC, The Today Show and The New York Times. With a deep passion for visually compelling personal and intimate storytelling, Mariana has turned her talents to the digital realm helping entrepreneurs forge powerful emotional connections through brand videos. As the founder and CEO of Brand Magnetic, she specializes in crafting singular two to four minute videos that build trust faster and significantly accelerate the sales process for entrepreneurs. Tune in and hear what Mariana told us about the truth about cliche buzzwords, how her journalism background informs Brand Magnetic, and the importance of spending time networking in the right circles.
What we talk about:
- Building a scalable company (04:48)
- Identifying a gap and filling it (12:40)
- Reaching a target audience (17:50)
- A slow build is a solid build (19:36)
- The importance of telling the story of a business (29:58)
Connect with Mariana:
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