In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.
Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!
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Best Moments:
(00:40) Why beginner-level content is more effective on social media
(01:35) Research insights: Platform-specific content strategies
(02:28) Performance stats for beginner content on LinkedIn and Instagram
(03:33) Why advanced content should be reserved for email campaigns
(04:10) Avoid the mistake of blanket repurposing across channels
(07:26) Jay shares a humorous anecdote about his dermatologist wife
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold