Welcome to episode 28 of the Food Blogger Pro podcast! We are starting the new year off strong with a podcast all about optimizing your blog so that you can show up higher in search results.

Last week on the podcast, Bjork interviewed Ali Maffucci from Inspiralized. They talked about how she built a really strong brand in a really specific niche, and how it worked out really well for her. She now even sells her own physical product! To go back and listen to that episode, click here.

How to Boost Your Blog’s SEO

SEO can sound like a really scary acronym - what does it even mean, and how can I make it work for me?! But fear not, because even though it can be pretty complex to master, it can also be pretty easy to get started with.

Casey Markee from Media Wyse specializes in boosting SEO for food blogs. He kind of fell into this niche by accident, and by now has worked with 50+ bloggers to help them rank higher in search. In this interview, he and Bjork talk about some of the really quick and easy things you can do to improve your blog’s SEO, as well as some of the higher-level stuff that can give you an extra SEO boost.

In this super informative interview, Casey shares:

• What SEO is and why it is so important for your food blog
• What the biggest component of ranking online is
• How backlinks affect your search rankings
• How you can go about link-building in an ethical, Google-approved way
• The one thing you should make sure you have set up for your blog in 2016
• What structured data is and how it can indirectly help your organic traffic
• How Google uses authorship to gauge EAT - expertise, authoritativeness, and trustworthiness
• Why you should be updating your popular posts yearly
• How site speed will affect your rankings now and in the future
• A few small, easy things you can do to boost your blog’s SEO

 

Resources:

• Media Wyse
• Moz Search Ranking Factors
• Searchmetrics Ranking Factors
• Casey’s Slideshare Channel
• Google’s Structured Data Testing Tool
• Google Search Rater Quality Guidelines
• Redirection WordPress Plugin
• AMP Wordpress Plugin
• Tiny JPG
• EWWW Image Optimizer WordPress Plugin
• Yoast SEO for WordPress Course on Food blogger Pro
• EasyRecipe Course on Food blogger Pro

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!