The Varsity Gerry World
Oct 22, 2025
Gerry Cardinale, founder and CIO of RedBird Capital Partners, offers insight into the evolving landscape of live sports investments. He discusses the potential overvaluation of sports leagues and the crucial role of technology in rejuvenating legacy media. Gerry also shares his thoughts on the challenges of media M&A, the importance of cash-flow models, and how AI will enhance fan engagement and content production. Plus, he reflects on owning AC Milan and the need for innovative monetization strategies in a rapidly changing market.
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Broadcast Reach Still Valuable
- Gerry Cardinale sees broadcast reach as still powerful and monetizable despite linear decline.
- He plans to marry technology orientation with IP monetization to re-underwrite legacy media assets.
IP Flywheel Across Media And Sports
- Skydance's strategy centers on an IP monetization flywheel across theatrical, sports, gaming, and animation.
- Cardinale views content creation and sports rights as integrated parts of that revenue engine.
Prefer Targeted, Operative Capital
- Do underwrite investments with domain expertise and clear business plans rather than buying scale blindly.
- Prefer smaller, success-based checks to force value creation and operational feeding of businesses.