The McKinsey Podcast
McKinsey’s highlights from Mobile World Congress
Mar 5, 2025
Get insights from the Mobile World Congress in Barcelona, where companies are finding practical ways to leverage generative AI. Discover the advancements in 5G, satellite technology, and the latest in mobile design, including foldable phones and smart glasses. The discussion also highlights the differing approaches of Western telcos versus those in emerging markets, alongside the importance of ethical tech and accessibility. Plus, experience the cultural richness of Barcelona and its iconic architecture.
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Quick takeaways
- Telecom companies are encouraged to collaborate on AI and 5G innovations to maximize customer value and industry impact.
- Emerging markets are prioritizing fintech and AI, diverging from established Western firms focused on enterprise APIs for growth.
Deep dives
The Impact of AI and Network Innovations
The conversation highlights the presence of artificial intelligence at Mobile World Congress, reflecting its growing significance in the telecommunications sector. Despite extensive discussions on AI applications and use cases, its practical implementation and scalability remain limited at this stage. For instance, there is excitement around satellite technology allowing direct SMS communication, which is poised to redefine industry dynamics by enhancing coverage and efficiency. However, the overarching theme is the need for telecom companies to collaborate and innovate together, rather than competing individually, to create real customer value and benefit from these advancements.
