The McKinsey Podcast McKinsey’s highlights from Mobile World Congress
Mar 5, 2025
Get insights from the Mobile World Congress in Barcelona, where companies are finding practical ways to leverage generative AI. Discover the advancements in 5G, satellite technology, and the latest in mobile design, including foldable phones and smart glasses. The discussion also highlights the differing approaches of Western telcos versus those in emerging markets, alongside the importance of ethical tech and accessibility. Plus, experience the cultural richness of Barcelona and its iconic architecture.
AI Snips
Chapters
Transcript
Episode notes
Cautious AI Adoption in Telecom
- AI discussions at Mobile World Congress are lively but cautious, emphasizing responsible and ethical development.
- Telecom operators are laying essential groundwork before AI monetization and widespread customer impact occur.
AI & Satellite Shakeup
- AI is widespread but not yet at scale; many are developing use cases and POCs.
- Satellite technology innovations, like direct-to-satellite SMS and calls, are shaking up the mobile industry by enabling broader coverage.
Diverging Telco Priorities
- Western and emerging market telcos focus on different priorities: APIs and enterprise use versus fintech and AI deployment.
- Emerging markets show strong optimism and inspiration about applying AI and fintech locally.