HUNGRY. I Sold Innocent Juices to CocaCola for Millions - Here’s The Truth
When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:
Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about.
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ON THE MENU:
- Why There are Multiple Status Games and We Are Never Playing One Status Game
- Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
- The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
- Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
- Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
- Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
- The brand is a light figure in storytelling: How does your story make consumers Status + Connection
- Why Ambition can become corruptive and how to solve it
- Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
- We Earn Status Through Virtue
- The Status Game and Michelin Star Restuarants: The Downfall of Status
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