Evangelism marketing: What is it and how to use it to drive growth

Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients.

He has been called “the guru’s guru,” as he is regularly called upon for advice from industry-leading CEO’s, New York Times Best Selling Authors, and Silicon Valley startups. He loves helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and reach goals they never believed possible. He has personally worked with clients in 91 different industries, from 34 states, and 11 countries.

Wayne’s work directly influences more than a quarter-million entrepreneurs annually through his blog, books, and training programs.

In this episode, he shares his insights on what evangelism marketing is and how we can use it to drive growth. Insights he shares include:

• Why do most companies fail with their marketing
• A good number of businesses earn new business through referrals so why not have a well-defined strategy to that end
• What is evangelism marketing
• Who implements evangelism marketing
• How is an evangelism marketing plan developed
• Framework to create evangelists
• Can you improve your systems and processes to aid the creation of customer evangelists
• Does the product stands at the basis of successful evangelism
• Examples of evangelism marketing
• Is a brand ambassador an evangelist
• and much much more ...