

Find Your Value Sweet Spot, Then Stop [200]
Jan 30, 2025
Discover the delicate dance of client value perception in financial advising. Dive into how adding features can initially enhance value but may ultimately lead to complexity. Learn about a visual framework that uncovers the tipping point where added services plateau in effectiveness. The conversation emphasizes the need to sharpen focus on core value propositions that genuinely address client needs. It's all about striking the right balance for maximum satisfaction!
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Advisor's Dilemma
- Jordan Haynes recounts a conversation with a new advisor setting up their RIA.
- The advisor questioned how to integrate Elements with more complex planning tools.
Value Sweet Spot
- Visualize client value and features on a graph to find the 'sweet spot'.
- Focus on delivering core value efficiently, avoiding excessive features.
Diminishing Returns
- Additional features beyond the core value proposition offer diminishing returns.
- Too many features can distract clients from what truly matters.