Simon Duffy, co-founder of Bulldog Skincare and Waken Mouthcare, joins us to discuss how he transformed from an accountant to a disruptor in men's grooming and oral care.

Simon explains how he identified gaps in saturated markets and built brands that stand out through innovative packaging and ingredients.

He shares insights on:

• Developing products based on consumer needs rather than industry norms

• Using market feedback to refine business strategies

• Balancing innovation with familiarity in brand launches

• Turning negative feedback into growth opportunities

• Overcoming challenges in fundraising and scaling

• Building a team that can challenge the status quo

• Protecting brand identity in competitive markets

• Influencing larger companies to adopt sustainable practices

This episode offers valuable lessons for entrepreneurs and business leaders on market disruption, brand building, and driving industry-wide change.

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