343: Beauty Hacks, Ride-or-Die Products and The Kardashian Effect with Beauty Editor Kelsey Castañon
Aug 21, 2024
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Kelsey Castañon, a seasoned beauty editor and current director at PS Feel Good, shares insights on the ever-evolving beauty landscape. She discusses how social media reshapes beauty standards and the significance of self-care. Kelsey reveals her craziest beauty experiments, favorite budget finds, and practical grooming hacks. From nostalgic products to low-maintenance beauty trends, the conversation emphasizes informed choices and personal freedom in beauty practices while navigating societal pressures.
Kelsey Castañon emphasizes the shift in beauty perception towards self-care and personal expression rather than strict societal standards.
The podcast highlights the playful experimentation in beauty through modern adaptations of classic techniques and simple, non-invasive hacks.
Social media's scrutiny affects self-perception, urging a balance between self-acceptance and embracing individual beauty choices without societal pressure.
Deep dives
Importance of Lightweight Foundation
The podcast highlights the significance of using lightweight foundation products that enhance natural beauty rather than masking it. The Bobbi Brown Weightless Skin Foundation is emphasized as it has taken five years to perfect, having been rigorously tested on over 7,000 faces. This foundation specifically caters to those who desire a natural look combined with 24-hour moisture and wear, making it ideal for busy individuals. Its smart skin balancing technology adapts to different skin needs, ensuring that the foundation feels lightweight while providing lasting coverage.
Beauty as Self-Care
The conversation around beauty has evolved from vanity towards viewing it as a form of self-care and expression. Kelsey Kostanian discusses how the beauty industry now promotes acceptance and the joy of personal beauty routines rather than adhering to strict societal standards. This shift allows individuals to incorporate beauty practices in ways that enhance their well-being and comfort, using products and techniques that resonate with their personal tastes. Beauty is framed as an integral part of their overall wellness, helping people feel more confident and fulfilled.
Trends and Hacks in the Beauty Industry
There is a notable trend of adapting classic beauty techniques to modern practices, like utilizing 'face taping' or unconventional applications, such as using broccoli for faux freckles. The podcast emphasizes the playful experimentation in beauty, endorsing simple hacks that enhance appearance without being invasive. Kelsey Kostanian and the host discuss how many beauty products and trends are cyclical, with past styles resurface in renewed forms, like the return of chunky highlights reminiscent of earlier decades. These trends encourage individuals to embrace what works for them rather than feeling pressured to follow every fad.
Navigating Social Media and Beauty Standards
Social media platforms contribute significantly to the scrutiny surrounding beauty standards, making individuals hyper-aware of their appearances. Kelsey discusses how seeing oneself frequently on camera can lead to critical self-perception, as people begin noticing flaws that may not be apparent to others. The dialogue portrays a need for balance and self-acceptance, reminding listeners to focus on the beauty of expressions and natural features. As the pressures of maintaining a flawless appearance grow, the conversation advocates for kindness and acceptance among women.
Embracing Individual Beauty Choices
The podcast underscores the importance of personal freedom in beauty choices, encouraging authenticity over conformity. Both the host and guest acknowledge how women often face judgment for their beauty decisions, whether that involves using cosmetic procedures or embracing natural aging. There's a shared sentiment that choices should reflect one's personality and feelings rather than societal approval, promoting empowerment and body positivity. This approach emphasizes that beauty is a personal journey where individuals should feel free to express themselves without fear of criticism.
Kelsey Castañon is a longtime beauty editor currently serving as the director of PS Feel Good. She previously worked at Refinery29, Seventeen and Shape magazine. She joins the show to chat all things beauty including the evolution of the industry, how standards have changed, beauty as self-care and how social media drives trends today. We also discuss the craziest things she’s ever tried in the name of journalism, tried and true products, best drugstore finds and a round of smash or pass: beauty edition.
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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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