When we try to explain cultural differences, we often turn to descriptions of east versus west, rich versus poor or, in U.S. politics, red versus blue. But Michele Gelfand, author of the book Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World, argues that we’re overlooking the most comprehensive explanation of all – how tightly or loosely we adhere to social norms. Michele is Professor of Psychology at the University of Maryland, College Park, and her pioneering research into cultural norms has been cited in the New York Times, the Washington Post, Harvard Business Review, Science, and on NPR. Drawing on decades of research conducted in over 50 countries, Michele shares how these cultural characteristics play out around the world. In this interview we discuss: How our unwritten rules of behavior are the glue that holds societies together How tight cultures typically have stronger social norms than their loose culture counterparts Just how early we begin to learn social norms – typically by the age of 3 How our social norms affect our behavior from morning to night How social norms can cause us to follow along even when we don’t agree Why they play an important role in what we can accomplish as a society The tradeoffs of tight versus loose cultures when it comes to creativity, safety, openness, and cooperation How disasters, diseases, and diversity serve as indicators of tight versus loose cultures The dynamic nature of tight and loose cultures in response to temporary vs long-term environmental threats The role of social status and power in relation to tight vs loose cultures The impact of organizational tightness versus looseness on the success of mergers and acquisitions Why we should seek tight-loose ambidexterity to accommodate change How culturally ambidextrous leaders are more successful than their rigid counterparts Times we might compromise or negotiate with others when it comes to tight vs loose How our social norms will influence robot behavior Links to Topics Mentioned in the Podcast @MicheleJGelfand https://www.michelegelfand.com/ Culture Lab Solomon Asch The Secret to Our Success by Joseph Heinrich Wait, Wait Don’t Tell Me! Robert Levine The Culture Code by Daniel Coyle Fractal Betty Dukes Tom Curley The Muppets If you enjoy the podcast, please rate and review it on iTunes - your ratings make all the difference. For automatic delivery of new episodes, be sure to subscribe. And thank you for listening and sharing!