Distribution First Quick Hit: What Blogging Does to Your Growth Potential - Ross Simmonds
Jan 28, 2025
Is blogging still relevant in today’s content landscape? Ross Simmonds dives into how content marketing has evolved, emphasizing the necessity of a multifaceted strategy. He stresses the importance of understanding your audience and leveraging diverse platforms like YouTube and newsletters. Discover how to create high-quality content that truly resonates and what it takes to make your content shareable in a crowded digital space.
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Beyond Blogging
- Don't just blog, find where your audience is.
- Go all-in on that channel and distribute to other channels.
Blogging's Past and Present
- Blogging was effective due to the inbound model's success.
- However, times have changed, and relying solely on blogs is now insufficient.
Content Marketing Fit
- Focus on content marketing fit, understand your audience, and choose the right channels.
- Create high-value content consistently on those chosen platforms, building a distribution system.