Distribution First

Quick Hit: What Blogging Does to Your Growth Potential - Ross Simmonds

Jan 28, 2025

Is blogging still relevant in today’s content landscape? Ross Simmonds dives into how content marketing has evolved, emphasizing the necessity of a multifaceted strategy. He stresses the importance of understanding your audience and leveraging diverse platforms like YouTube and newsletters. Discover how to create high-quality content that truly resonates and what it takes to make your content shareable in a crowded digital space.

03:45

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Quick takeaways

Content marketing has evolved, necessitating a shift from traditional blogging to utilizing diverse formats and platforms for effective audience engagement.

Understanding audience preferences and where they interact is essential for marketers to tailor their high-value content and achieve meaningful connections.

Deep dives

Evolving Content Marketing Strategies

Content marketing has evolved beyond just blogging, with a need to shift focus towards diverse formats and channels. Traditional blogging, while effective in the past, is now seen as insufficient without meaningful audience engagement and interaction. Emphasizing content market fit is crucial; marketers must understand audience preferences and the appropriate platforms for distribution. By pursuing high-value content across various formats like videos, newsletters, and podcasts, marketers can better connect with their audience and establish a cohesive distribution strategy.

Evolving Content Marketing Strategies Beyond Blogging

4min

Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution.

By the end of this chat, you’ll get why just blogging isn’t cutting it anymore and how you can find and use the right channels to really connect with your audience. Get ready to shake up your content strategy and learn all about making your content worth sharing.

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