[Top Agency Series] The Sales Performance Formula with Matt Sunshine, Managing Partner at The Center for Sales Strategy and LeadG2

Matt Sunshine is Managing Partner at The Center for Sales Strategy, a sales performance consulting company that helps organizations attract, retain, and develop the highest performing salespeople. He is also the Founder and Managing Partner of LeadG2, an inbound marketing company that helps businesses establish thought leadership and lower lead costs. 

Matt geeks out on growing sales organizations, finding and developing sales superstars, sales processes, lead generation, inbound marketing, and digital marketing. He is a regular contributor to leading business blogs and magazines such as Inc., Sales & Marketing Management, Sales Hacker, and Entrepreneur. He is the author of LeadG2: Getting Prospects to Raise Their Hands. Forbes magazine lists Matt as one of the “20 Speakers You Shouldn't Miss The Opportunity To See.”

In this episode…

Lead generation and sales are by far the most challenging part of growing a business. To make matters worse, finding sales talent is a high hurdle to scale for most business owners. Even when you find skilled people, they may not have the right tactics to produce the desired performance. 

So what if you could build a talent bank of skilled salespeople who can come into your business and have an immediate impact? That's possible, but you may have to rethink your sales process. In order to create a skilled team, you have to analyze how you hire for fit and bring the sales performance formula to life. Want to learn more? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Managing Partner at The Center for Sales Strategy and LeadG2, Matt Sunshine. They discuss why customer-focused selling is critical, the struggle business owners face when hiring and keeping sales talent, the sales performance formula, and more.