The Small Business Radio Show #734 How Pfizer Developed the Vaccine and Built Confidence in the Lifesaving Technology
Apr 3, 2023
53:01
SEGMENT 1 with Sally Susman, starting at 0:00: Chief Corporate Affairs Officer at Pfizer, Sally Susman, shares her experience of being part of the movement that introduced lifesaving Covid-19 vaccines to the world. “The world was depending on us. But vaccine skepticism, suspicion around Big Pharma’s motives, economic insecurity, political polarization, civil unrest, and just plain fear were challenges we had to recognize and respect. We had to address those challenges in a way that didn’t alienate people but, instead, brought them into the conversation. Was I up to the task? I’d have to be.”
SEGMENT 2 with Alexandra Allred, starting at 16:45: Alexandra Allred goes beyond the record books and gold medal counts to truly dig into the vital role women and sports have played in instigating change in society as a whole.
SEGMENT 3 with Emily Washcovick, starting at 36:30: Do not fear a bad review! Just be prepared to respond to it. Emily Washcovick shares why you need to engage with good and bad online reviews, and how to utilize review sites like Yelp in your marketing strategy.
Sponsored by Truly Financial.
Visit Barry's Blog for complete show notes.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
SEGMENT 2 with Alexandra Allred, starting at 16:45: Alexandra Allred goes beyond the record books and gold medal counts to truly dig into the vital role women and sports have played in instigating change in society as a whole.
SEGMENT 3 with Emily Washcovick, starting at 36:30: Do not fear a bad review! Just be prepared to respond to it. Emily Washcovick shares why you need to engage with good and bad online reviews, and how to utilize review sites like Yelp in your marketing strategy.
Sponsored by Truly Financial.
Visit Barry's Blog for complete show notes.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.