Audience of One

#047 - Ryan Hashemi on All Things YouTube

Dec 20, 2023
Ryan Hashemi, Founder of Hashemi Studios and former Chief Strategy Officer of Jubilee Media, talks about the longevity of YouTube, building the “Disney of Empathy”, micro and macro experimentation, copying vs. being original, sabbaticals, and knowing what you want. They also discuss optimizing YouTube content, content development strategies of successful YouTube creators, and prioritizing health and self-care.
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INSIGHT

YouTube's Enduring Creator Focus

  • YouTube's longevity stems from prioritizing creators and a lucrative monetization model.
  • Its vast content database and opt-in viewing experience make it nearly impossible to dethrone.
ADVICE

Leverage Emotion and Research

  • Brainstorm content by tying human emotions to themes and testing if they translate well in titles and thumbnails.
  • Study popular videos in your niche to uncover psychological triggers that can guide your unique content approach.
ADVICE

Balance Copying with Originality

  • Copying content works short-term for beginners but quickly limits growth and brand distinctness.
  • To build a lasting brand, carve out a unique niche that deeply connects with your audience.
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