
eCommerce MasterPlan The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West
Nov 27, 2023
28:37
Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.
Always insightful, in this episode we discuss:
- The main decision to move from Magento to Shopify
- How do you enhance interaction with B2B customers on Shopify?
- Why they're redesigning their Shopify store already
- The four best marketing strategies used by Industry West
- What is the significance of customer research in decision-making?
- The surprising role of SMS marketing
Time stamps:
[08:19] Hoping for the best iteration of the site.
[11:52] Encourage the team to understand customers and trade.
[13:55] Direct mail with unique promo codes drives results.
[18:31] Catalogs are costly, but direct mail is more manageable.
[20:50] The Book explores free will and decision-making process.
[23:21] Essential analytics and audience targeting.
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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