Google BERT Algorithm Update: Contextualizing User Search Intent - Jordan Koene // Searchmetrics

Episode Overview: Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies. Show Notes

Connect With:

• Jordan Koene: Website // LinkedIn 
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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