AI Snips
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Early Photo App Prototype
- Mike Krieger developed an early photo sharing app called Send the Sunshine in college to connect people across hemispheres.
- This project foreshadowed Instagram by focusing on sharing uplifting images instantly via mobile devices.
Pivot from Burban to Instagram
- Mike and Kevin abandoned their location-based app Burban and focused solely on photo sharing.
- They realized users repeatedly loved the photo feature, leading to Instagram’s stripped down photo-centric design.
Go Mobile First for Instant Sharing
- Focus your app on mobile first for immediacy and user engagement.
- Instagram made photos instantly shareable, avoiding delayed uploads common on web platforms.
