Cold calling in 2023

In this episode, Jason Bay from Outbound Squad discusses the effectiveness of cold calling in 2023. He emphasizes that while cold calling still works, it's no longer about mass blasting a big list of numbers. Instead, he highlights the importance of well-researched and timely calls that focus on the prospect's priorities rather than pitching the product. Jason provides insights on proper openers, including permission-based openers and priority drops, which involve discussing customer challenges. He also emphasizes the value of better messaging and understanding prospects' concerns to create targeted outreach strategies.