Outbound Squad
How to Improve Your Cold Calls in 2023 | Guest Feature on Mailshake
Sep 26, 2023
Jason, an expert in improving cold calls in 2023, shares tips on personalized calls, crafting better messaging, using familiar language, acknowledging customer behavior, mirroring in job interviews and marketing, training sales teams, and overcoming call reluctance.
23:32
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Quick takeaways
- In 2023, effective cold calling relies on well-researched calls that prioritize the prospect's needs over pitching the product.
- Using the prospect's own language and focusing on their problems during cold calls creates more personalized and meaningful conversations.
Deep dives
Cold calling in 2023
In this episode, Jason Bay from Outbound Squad discusses the effectiveness of cold calling in 2023. He emphasizes that while cold calling still works, it's no longer about mass blasting a big list of numbers. Instead, he highlights the importance of well-researched and timely calls that focus on the prospect's priorities rather than pitching the product. Jason provides insights on proper openers, including permission-based openers and priority drops, which involve discussing customer challenges. He also emphasizes the value of better messaging and understanding prospects' concerns to create targeted outreach strategies.
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