In this special Scrappy ABM episode, we’re rebroadcasting a conversation from the B2B Growth Blueprint podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies.
📢 This episode was originally recorded for B2B Growth Blueprint, a podcast focused on scalable B2B strategies for early-stage SaaS, tech, and service firms.
Best Moments:
(00:32) Introduction to the rebroadcast episode
(01:48) Mason’s career journey and experience in ABM
(06:26) What is Account-Based Marketing (ABM)?
(09:02) How to identify best-fit customers for ABM
(12:28) Strategies for defining important target accounts
(21:27) What makes Scrappy ABM different from traditional ABM approaches
(28:44) Future plans for Scrappy ABM, including new educational initiatives
🎧 Listen to B2B Growth Blueprint: Spotify
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