

Ford CEO does the math on Trump's auto tariffs
24 snips May 1, 2025
Jim Farley, CEO of Ford Motor Company, shares insights on the ongoing impact of President Trump's auto tariffs on the industry. He discusses the surge in car sales driven by buyer anxiety over rising prices. Farley elaborates on Ford's commitment to domestic production amid challenging compliance with trade regulations. He also highlights the balance between maintaining affordability for consumers and the need for stable job growth in a shifting economic landscape.
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Shoppers Rush Before Tariffs Hit
- Kira Ney and her family hurried to buy a car fearing tariffs would soon raise prices.
- The packed dealership in March reflected broad consumer anxiety about future car costs.
Ford's US Production Advantage
- Ford makes 80% of its cars in the U.S. and sources about 75% of parts from USMCA countries.
- Parts contain significant U.S. content even when sourced from Mexico or Canada under USMCA rules.
Auto Tariffs to Raise Prices
- Tariffs on imported cars will almost certainly increase car prices in the U.S. market.
- Imported vehicles face a 25% tariff, translating to $5,000 to $10,000 added per vehicle.