Sales Pipeline Radio The Convergence of Traditional Demand Gen and ABM
Jun 16, 2023
16:23
This week's show is entitled, "The Convergence of Traditional Demand Gen and ABM". My guest is Jodi Cerretani, VP of Marketing at RollWorks
Tune in to hear more about:
- How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?
- What are the key elements to consider when prioritizing in-market signals for effective demand generation, and how can marketers leverage de-anonymized people, marketing qualified accounts, and intent qualified accounts?
- What is meant by "you can't eat leads for dinner"?
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (search Cerretani).
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.