This week's show is entitled, "The Convergence of Traditional Demand Gen and ABM".  My guest is Jodi Cerretani, VP of Marketing at RollWorks

Tune in to hear more about:

• How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?
• What are the key elements to consider when prioritizing in-market signals for effective demand generation, and how can marketers leverage de-anonymized people, marketing qualified accounts, and intent qualified accounts?
• What is meant by "you can't eat leads for dinner"?

Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (search Cerretani).

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.