#022 Freestyle Friday - How to Convert Followers Into Buyers

Brandon's discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you're bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.

In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale.

The Finer Details of This Episode:

• Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week.
• Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two.
• Building your reputation one person at a time so you eventually have a community of people willing to buy why you're selling.
• What the major priorities should be for your business and where you can find the highest ROI.

Quotes:

"There's so much information out there, but also there's enough that you can drown in it and not know what to do first versus second."

"A follower does not necessarily equal a buyer."

"Instead of converting followers into customers you're converting customers into followers."

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!