The Jen Gottlieb Show

The Power of Pivoting: How Lori Harder Turned Her Biggest Failure into Her Greatest Success

Apr 7, 2024
Entrepreneur Lori Harder shares her journey from failed alcohol company to successful skincare drink business. She discusses the challenges of starting a business, the importance of resilience, and how to turn failures into opportunities. The episode highlights the power of pivoting and transforming setbacks into triumphs in the entrepreneurial world.
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ANECDOTE

Lori's Journey to Entrepreneurship

  • Lori Harder started with a book then felt a restless call to entrepreneurship despite lacking formal education.
  • She asked herself daily what she would do if money and network were unlimited to find her next path.
ANECDOTE

Inception of Light Pink Beverage

  • Lori gravitated towards creating a beverage company blending lighter wine spritzers with connection prompts on cans.
  • She envisioned it as a female-founded brand that fosters community through events and conversations.
ANECDOTE

COVID and Industry Hurdles Hit Light Pink

  • Lori raised two million dollars but COVID stalled progress; legal and operational hurdles piled up.
  • An industry expert urged her to either vastly increase funding or pivot, warning her of likely failure otherwise.
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