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The Power of Pivoting: How Lori Harder Turned Her Biggest Failure into Her Greatest Success

The Jen Gottlieb Show

CHAPTER

The Evolution of a Skincare Product: From H2Glo to Glossy

This chapter explores the evolution of a skincare product from its initial concept as H2Glo to its final iteration as Glossy, highlighting the challenges faced with trademarks, pivoting the product concept, and utilizing AI for renaming.

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