Before you go and continue your LinkedIn journey, beware of these common pitfalls!

In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.

She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.

00:00 Introduction and Welcome

01:14 Meeting Today's Guest: Wendy Shore

01:17 Wendy's Journey and Expertise

02:16 The Power of Clubhouse and LinkedIn

02:56 Building Authority as a Business Owner

03:14 The Impact of Speaking Up and Sharing Knowledge

04:09 The Role of LinkedIn in Business Networking

06:11 Choosing a Niche and Identifying Pain Points

14:12 The Importance of Sharing Your Accomplishments

17:51 Networking and Building Relationships on LinkedIn

24:01 Wendy's Upcoming Cohort for Business Building

26:33 Final Takeaway: Building Brand Authority

26:58 Conclusion and Sign Off

Learn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.