This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtube.com/live/QvLCxdkd3bk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
03:00 Game Design and Monetization
11:01 Implementing Back-End Logic
19:30 Choosing Monetization Strategies
32:04 Maximizing App Monetization and User Acquisition with the Molokko SDK
34:48 The Rise of Non-Game Ads in Mobile Games
35:06 Exploring Meta Games and Their Impact on the Gaming Industry
36:11 Harnessing the Power of Playable Ads for App Marketing
38:18 The Importance of Localization for App Store Optimization
41:48 Targeting High-Value Users with Value Optimization Campaigns
44:14 Optimizing Ad Network Performance for Revenue and Competitiveness
48:37 Keeping Up with Industry Trends: Machine Learning Translation in Google Play
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
two & a half gamers