Short Term Rental Secrets Podcast
Airbnb’s New Off-Platform Policy: What Hosts Need to Know Before It’s Too Late | The STR Scale Show with Mike Reilly | Ep 11
Apr 24, 2025
Airbnb's new off-platform policy could jeopardize your listing. Learn what actions to avoid, like collecting emails or secret messaging, which could trigger penalties. Discover how to manage guests legally with guidebooks and QR codes. Explore the risks versus rewards of direct bookings. Find out about compliant payment methods and how to handle damage waivers effectively. Stay informed about the AI enforcement measures and maintain control over your rental business to ensure compliance and success.
47:41
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Quick takeaways
- Airbnb's new off-platform policy strictly prohibits hosts from encouraging direct bookings, which could lead to significant penalties if violated.
- Transparency in reservation fees is now essential, as hosts must disclose all related costs upfront to avoid guest disputes and comply with Airbnb regulations.
Deep dives
Airbnb's New Off-Platform Policy
Airbnb has announced a new off-platform policy that significantly impacts how hosts can communicate with guests. The key change discourages hosts from moving current, future, or repeat bookings off the Airbnb platform, meaning hosts cannot encourage guests to contact them directly to complete bookings. This policy is enforced through advanced AI systems, which can flag suspicious communication attempts, such as sharing personal contact information or encouraging direct bookings. Maintaining business through Airbnb is crucial as they primarily attract guests, allowing hosts to benefit from a customer acquisition cost of only 3%, compared to the 15% charged to guests.
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