HR Leaders

Inside McDonald’s Culture Strategy

20 snips
Nov 28, 2025
In this engaging discussion, Emilee F. DeMartino, Senior Vice President and Chief People Officer for McDonald's International Operated Markets, shares insights on nurturing a people-first culture across 120+ markets. She reveals how AI revolutionized hiring, slashing time from three days to just three minutes while doubling applications. Emilee also emphasizes the importance of values like integrity and inclusion, how listening shapes their approach, and the significance of cultural norms in enhancing collaboration and driving strategic growth.
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INSIGHT

AI Frees Managers To Lead

  • McDonald's uses AI to remove administrative burdens so restaurant managers can focus on crew and customers.
  • That shift returned five to six hours weekly to managers and doubled applications by improving candidate experience.
INSIGHT

Values As A Timeless Compass

  • McDonald's values—serve, inclusion, integrity, community, family—act as a persistent cultural compass.
  • These values were shaped across the system and guide decisions regardless of technological change.
ANECDOTE

Hiring Cut From Days To Minutes

  • McDonald's reduced hiring scheduling from three days to three minutes by applying AI to restaurant hiring.
  • That improvement nearly doubled applications and improved candidate experience.
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