The Smart Passive Income Online Business and Blogging Podcast SPI 895: What's Working in Publishing Books Right Now
24 snips
Oct 8, 2025 The discussion explores the continued relevance of writing books in building authority and personal connections. Concerns about the impact of AI-driven publishing on quality are addressed, emphasizing the value of human storytelling. Strategies like the BILF method highlight creative ways to promote books despite limited publisher support. The importance of engaging companion content and the revenue potential of audiobooks are also covered. Finally, insights into the minimal changes after becoming a bestselling author remind aspiring writers to focus on storytelling and their audience.
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Books Still Signal Authority — With Caveats
- Pat Flynn says books still confer authority but less than before because anyone can publish today.
- He contrasts quality storytelling with mass-produced, AI-generated books that chase Amazon arbitrage.
Turn Tested Stories Into A Book
- Do write books to create deeper connections if you know your audience and tested stories work.
- Use prior stage talks, social posts, or presentations to find the stories that resonate.
Superfans Origin Story
- Pat explains Superfans became a book after Jay Baer encouraged turning a presentation into a book.
- That book resurfaces as the community and attention to experience-based marketing grows.
