How to Win podcast with Peep Laja

Acting and adapting quickly with CaptivateIQ’s Mark Schopmeyer

Apr 12, 2022

28:30

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Highlights

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Episode notes

Strategy Is the Key to Growth

01:38

The Challenges of Building Building Blocks in a Data Science Platform

02:44

What Advice Would You Pass on to Your Fellow Founders?

03:29

Introduction

2min

The Challenges of Building Building Blocks in a Data Science Platform

3min

The One Keyl That We Were Challenged by the Market

2min

Launching a New Product or Company?

3min

How to Double Down on Your Marketing

3min

How to Stay Competitive in the Digital Age?

4min

Are You Building Any Moat?

2min

Strategy Is the Key to Growth

2min

Are You Getting Started?

3min

10.

What Advice Would You Pass on to Your Fellow Founders?

3min

11.

Three Key Strategies Captivate Tacus Phone Success

2min

Key Points:

Mark explains how CaptivateIQ's co-founders came from the problem (01:03)
Mark explains why CaptivateIQ went through three distinct versions early in the company's life (06:25)
My thoughts on why it is better to launch a product before it is ready, rather than be too late (07:00)
Why CaptivateIQ had such early success with an outbound sales movement (08:17)
I explain why you should invest in people who have skillsets you don't, with a quote from Alibaba's Jack Ma (10:10)
Mark talks through CaptivateIQ's inbound sales efforts (12:18)
I weigh in on why content marketing is so important, and why companies can no longer rely on review sites to fuel sales (13:09)
Mark explains CaptivateIQ's dedication to innovation in order to stay ahead of the competition (16:54)
My thoughts on why companies need to bet on things far into the future, with a quote from Harvard Professor David Collis (18:54)
Mark advises founders just starting out to focus on the core problem and avoid distractions (24:09)
Wrap up (27:17)

Mentioned:

Mark Schopmeyer LinkedIn

CaptivateIQ Website

CaptivateIQ LinkedIn

Reed Hoffman LinkedIn

Jack Ma Twitter

Alibaba Website

Prof. David Collis Website

My Links:

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