Key Points:
- Mark explains how CaptivateIQ's co-founders came from the problem (01:03)
- Mark explains why CaptivateIQ went through three distinct versions early in the company's life (06:25)
- My thoughts on why it is better to launch a product before it is ready, rather than be too late (07:00)
- Why CaptivateIQ had such early success with an outbound sales movement (08:17)
- I explain why you should invest in people who have skillsets you don't, with a quote from Alibaba's Jack Ma (10:10)
- Mark talks through CaptivateIQ's inbound sales efforts (12:18)
- I weigh in on why content marketing is so important, and why companies can no longer rely on review sites to fuel sales (13:09)
- Mark explains CaptivateIQ's dedication to innovation in order to stay ahead of the competition (16:54)
- My thoughts on why companies need to bet on things far into the future, with a quote from Harvard Professor David Collis (18:54)
- Mark advises founders just starting out to focus on the core problem and avoid distractions (24:09)
- Wrap up (27:17)
Mentioned:
Mark Schopmeyer LinkedIn
CaptivateIQ Website
CaptivateIQ LinkedIn
Reed Hoffman LinkedIn
Jack Ma Twitter
Alibaba Website
Prof. David Collis Website
My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL
