095 | Chris Maffeo | Scaling the Unscalable: The Bottom-Up Approach to Brand Building by MAFFEO DRINKS

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

Join this episode with Shawn Soole from the Post Shift Podcast In this episode, Chris shares invaluable insights on how small brands, such as bars, restaurants, distilleries, and breweries, can effectively build their brand.

From understanding the importance of local success before expanding to managing relationships with importers and distributors, Chris breaks down the fundamentals of brand building.

They also discuss the challenges and strategies for maintaining authenticity while scaling, the role of passion versus business in the drinks industry, and navigating the complexities of the B2B2B2C market.

Whether you’re a newcomer or an established player in the beverage world, this episode is filled with actionable advice to help you succeed.

00:00 Introduction and Podcast Overview

00:31 Guest Introduction: Chris Maffeo

02:04 Chris Maffeo's Background and Career Journey

04:58 Brand-Building Fundamentals

10:58 Challenges and Strategies in the Craft Spirits Industry

16:49 Scaling and Distribution Insights

19:11 Balancing Passion and Business

25:06 Entrepreneurial Advice and Future Plans

32:02 Conclusion and Final Thoughts

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com